Sunny Road is a Shopify Plus Platinum Partner and Klaviyo Platinum Partner specializing in eCommerce strategy, Shopify design and development, conversion rate optimization (CRO), customer retention, and lifecycle marketing.

We help direct-to-consumer (DTC) and enterprise Shopify brands increase revenue by optimizing every stage of the customer journey—from storefront experience and checkout optimization to email, SMS, subscriptions, loyalty, and post-purchase retention.

As a trusted partner within the Shopify ecosystem, we work with the industry’s leading technology providers to build integrated solutions that drive measurable growth.

Our services include:

• Shopify design, development, migrations, rebuilds, and store optimization
• Conversion rate optimization (CRO) and UX/UI strategy
• Email marketing and SMS marketing
• Customer retention and lifecycle marketing
• Subscription strategy and optimization
• Loyalty and rewards programs
• Shopify app integrations and custom development
• Personalization and merchandising
• Analytics, experimentation, and growth strategy

Rather than treating design, development, and retention as separate disciplines, Sunny Road brings them together into a single growth strategy. Every recommendation is backed by data, focused on measurable business outcomes, and designed to improve conversion rate, average order value (AOV), customer lifetime value (LTV), and long-term revenue.

Sunny Road partners with ambitious Shopify brands across health and wellness, beauty, apparel, food and beverage, lifestyle, and consumer packaged goods (CPG), helping businesses scale through thoughtful strategy, technical excellence, and continuous optimization.